PORTFOLIO

ABOUT

CONTACT

HOT SPELL

HOT SPELL

LOGO

LOGO

BRANDING

BRANDING

MOTION

MOTION

UI

UI

SPRING ‘24 UNIVERISTY OF HARTFORD BUSINESS PLAN COMPETITION: 1ST PLACE

SPRING ‘24 UNIVERISTY OF HARTFORD
BUSINESS PLAN COMPETITION: 1ST PLACE

SPRING ‘24 UNIVERISTY OF HARTFORD BUSINESS PLAN COMPETITION: 1ST PLACE

For Hot Spell was I tasked with coming up with and designing a new canned beverage.
I returned to the project to expand on it for the Spring 2024 Business Plan Competition.

For Hot Spell was I tasked with coming up with and designing a new canned beverage. I returned to the project to expand on it for the Spring 2024 Business Plan Competition.

Civic Design is a course that acts as a student visual
communication agency. This project tasked me with the
rebranding of this class’s logo, branding and website.

Hot Spell is hot chocolate that utilizes self heating can technology to allow the consumer to have a
hot drink whenever and wherever. By twisting the cap at the bottom it breaks the seal in a separate
compartment that begins to heat up the drink. Hot Spell means a brief period of warmth, which I
felt was a fitting name. Although the product is for anyone, it was mostly targeted to younger
children, so I tried to make the logo, and the designs friendly.

Hot Spell is hot chocolate that utilizes self heating can technology to allow the consumer to have a hot drink whenever and wherever. By twisting the cap at the bottom it breaks the seal in a separate compartment that begins to heat up the drink. Hot Spell means a brief period of warmth, which I felt was a fitting name. Although the product is for anyone, it was mostly targeted to younger children, so I tried to make the logo, and the designs friendly.

Hot Spell is hot chocolate that utilizes self heating can
technology to allow the consumer to have a hot drink
whenever and wherever. By twisting the cap at the bottom it
breaks the seal in a separate compartment that begins to
heat up the drink. Hot Spell means a brief period of warmth,
which I felt was a fitting name. Although the product is for
anyone, it was mostly targeted to younger children, so I tried
to make the logo, and the designs friendly.

Branding

Branding

Branding

The Wink

The Wink

The Wink

The counter space of the p
makes the open eye, and
the eye of the e makes the
winking eye. This design
makes a key element of the
branding. The wink can be
used as a secondary logo
mark whenever a smaller or
more square design is
needed.

The wink can be seen in
the original logo, and it
adds a more playful
element to the company.

The counter space of the p makes the open eye, and the eye of the e makes the winking eye. This design makes a key element of the branding. The wink can be used as a secondary logo mark whenever a smaller or more square design is needed.

The wink can be seen in
the original logo, and it
adds a more playful element to the company.

The counter space of the p makes the open eye, and the eye
of the e makes the winking eye. This design makes a key
element of the branding. The wink can be used as a
secondary logo mark whenever a smaller or more square
design is needed. The wink can be seen in the original logo,
and it adds a more playful element to the company.

Cozy Chocoholic is the
dark chocolate flavor

Cozy Chocoholic is the dark chocolate flavor

Cozy Chocoholic is the
dark chocolate flavor

Nuthing Butter is the
peanut butter flavor

Nuthing Butter is the peanut butter flavor

Nuthing Butter is the
peanut butter flavor

Misty Rose Mint is the
peppermint flavor

Misty Rose Mint is the peppermint flavor

Misty Rose Mint is the
peppermint flavor

Advertisement

Advertisement

Advertisement

This is a sample of what an
advertisement for the drinks could
look like while using the companies
branding.

This utilizes the tagline ‘Hot
Chocolate with a twist’ as mentioned
before the cans begin to heat when
the caps on the bottom are twisted.
This is a playful nod to the
uniqueness of the drink and the way
to heat the can. While this only shows
three cans there would be many more
planned flavors.

This is a sample of what an
advertisement for the drinks could look like while using the companies branding.

This utilizes the tagline ‘Hot
Chocolate with a twist’ as mentioned before the cans begin to heat when the caps on the bottom are twisted. This is a playful nod to the uniqueness of the drink and the way to heat the can. While this only shows three cans there would be many more planned flavors.

This is a sample of what an advertisement for the drinks
could look like while using the companies branding. This
utilizes the tagline ‘Hot Chocolate with a twist’ as mentioned
before the cans begin to heat when the caps on the bottom
are twisted. This is a playful nod to the uniqueness of the
drink and the way to heat the can. While this only shows
three cans there would be many more planned flavors.

.

.

Motion

Motion

Motion

This animation shows off the new three drinks as a 25 second mobile ad.

This animation shows off the new three drinks as a 25 second mobile ad.

This animation shows off the new three drinks as a 25
second mobile ad.

Can Design

Can Design

Can Design

Packaging

Packaging

Packaging

The can’s patterns are
carefully designed to
ensure that when wrapped
they create a seamless
look. This also showcases
the ingredients and the
instructions.

The can’s patterns are carefully designed to ensure that when wrapped they create a seamless look. This also showcases the ingredients and the
instructions.

The can’s patterns are carefully designed to ensure that when
wrapped they create a seamless look. This also showcases
the ingredients and the instructions.

Business Plan Presentation

To view the business plan I presented for the Spring ’24 University of
Hartford Business Plan Competition, click on the download button below.

To view the business plan I presented for the Spring ’24 University of Hartford Business Plan Competition, click on the download button below.
DOWNLOAD BUSINESS PLAN PRESENTATION
PRESENTATION

VIEW ALL PROJECTS

© 2024 Justin Stochel

Home

Portfolio

About

Contact

jstocheldesign@gmail.com

linkedin.com/in/justinstochel/