SALLT

LOGO

BRANDING

The name came from the phrase “To Salt Away” which means to store away valuables, typically money and the word “ALL” as our focus was to cater to all learning styles. The branding is based on small rigid grains of salt hence the very blocky logo and designs.

Education For All

After conducting interviews with individuals inside the target demographic and doing research, our group determined one of the best ways to get individuals to use our services versus our competitors was to ensure we provided educational tools that are more catered to the lifestyle and learning style of our users. Thus SALLT Graphics, Waveform and Interactive were made.

SALLT Graphics
Warm colors are easier on the eyes for Visual Learning

SALLT Waveform
Cool colors tend to be more calming similar to Auditory Learning

SALLT Interactive
Shades of green tend to be more energetic for Kinesthetic Learning

Learning styles

After our 11 interviews we found that while visual was the more preferred learning style, combined auditory and kinesthetic make up 55% of methods people like to use to when trying to learn new skills.

Through this process I conducted 7 of the interviews.

Education Insights

The preferred techniques mirrored that of learning styles and set our group in motion for how to approach each learning style.

The learning style I worked on was auditory.

User Stories

*User Stories are based on real people we interviewed but their names and faces have been switched. We promised our interviewees confidentiality to ensure they felt comfortable and would give us information without feeling hesitant.

SALLT Waveform

SALLT Waveform is part of SALLT’s free tools campaign to attract new users. The campaign includes a free resource for visual and kinesthetic learners. Those would all be hosted on both the free mobile app and/or website.

The Library page allows the user to see all the audio books or articles they can listen to.

The Media page allows you to read along or just listen to the book or article you chose.

The Voice page allows the user to select between standard voices, celebrity voices, different accents and different languages.

SALLT Audio Ad

SALLT Waveform would also launch advertising to inform people about SALLT and suggest they use our free resources. Later we would hopefully turn those attracted to the free resources into new users.

Audio only, this ad could appear on the radio or on apps like Spotify

VIEW ALL PROJECTS

jstocheldesign@gmail.com

linkedin.com/in/justinstochel/

PORTFOLIO

ABOUT

CONTACT

LOGO

BRANDING

UI

For SALLT we were tasked with designing for aretirement planning company targeted towards 25-35year old's. This was also a group project and I workedwith two others throughout the process.

The name came from the phrase “To Salt Away” whichmeans to store away valuables, typically money and theword “ALL” as our focus was to cater to all learning styles.The branding is based on small rigid grains of salt hencethe very blocky logo and designs.

The name came from the phrase “To Salt Away” which means to store away valuables, typically money and the word “ALL” as our focus was to cater to all learning styles. The branding is based on small rigid grains of salt hence the very blocky logo and designs.

Education For All

Education For All

SALLT Graphics

Warm colors are easier on the eyes for Visual Learning

SALLT GraphicsWarm colors are easier on the eyes for Visual Learning

SALLT Waveform

Cool colors tend to be more calming similar toAuditory Learning

SALLT WaveformCool colors tend to be more calming similar to Auditory Learning

SALLT Interactive

Shades of green tend to be more energetic forKinesthetic Learning

SALLT InteractiveShades of green tend to be more energetic for Kinesthetic Learning

Learning styles

Learning styles

After our 11 interviews we found that while visual was themore preferred learning style, combined auditory andkinesthetic make up 55% of methods people like to use towhen trying to learn new skills. Through this process Iconducted 7 of the interviews.

After our 11 interviews we found that while visual was the more preferred learning style, combined auditory and kinesthetic make up 55% of methods people like to use to when trying to learn new skills.Through this process I conducted 7 of the interviews.

Education Insights

Education Insights

The preferred techniques mirrored that of learning stylesand set our group in motion for how to approach eachlearning style. The learning style I worked on was auditory.

The preferred techniques mirrored that of learning styles and set our group in motion for how to approach each learning style.The learning style I worked on was auditory.

User Stories

User Stories

*User Stories are based on real people we interviewed buttheir names and faces have been switched. We promised ourinterviewees confidentiality to ensure they felt comfortableand would give us information without feeling hesitant.

SALLT Waveform

SALLT Waveform

SALLT Waveform is part of SALLT’s free tools campaign toattract new users. The campaign includes a free resourcefor visual and kinesthetic learners. Those would all behosted on both the free mobile app and/or website.

SALLT Waveform is part of SALLT’s free tools campaign to attract new users. The campaign includes a free resource for visual and kinesthetic learners. Those would all be hosted on both the free mobile app and/or website.

The Library page allows the user to see all the audiobooks or articles they can listen to.

The Library page allows the user to see all the audio books or articles they can listen to.

The Media page allows you to read along or just listen to the book or article you chose.

The Media page allows you to read along or just listen to the book or article you chose.

The Voice page allows the user to select betweenstandard voices, celebrity voices, different accentsand different languages.

The Voice page allows the user to select between standard voices, celebrity voices, different accents and different languages.

SALLT Audio Ad

SALLT Audio Ad

SALLT Waveform would also launch advertising to informpeople about SALLT and suggest they use our free resources.Later we would hopefully turn those attracted to the freeresources into new users.

SALLT Waveform would also launch advertising to inform people about SALLT and suggest they use our free resources. Later we would hopefully turn those attracted to the free resources into new users.

Audio only, this ad could appear on the radio or on apps like Spotify

Audio only, this ad could appear on the radio or on apps like Spotify

For SALLT we were tasked with designing for a
retirement planning company targeted towards 25-35
year old's. This was also a group project and I worked
with two others throughout the process.

The name came from the phrase “To Salt Away” which
means to store away valuables, typically money and the
word “ALL” as our focus was to cater to all learning styles.
The branding is based on small rigid grains of salt hence
the very blocky logo and designs.

SALLT Graphics
Warm colors are easier on the eyes for Visual Learning

Cool colors tend to be more calming similar to
Auditory Learning

SALLT Waveform
Cool colors tend to be more calming similar to Auditory Learning

Shades of green tend to be more energetic for
Kinesthetic Learning

SALLT Interactive
Shades of green tend to be more energetic for Kinesthetic Learning

After our 11 interviews we found that while visual was the
more preferred learning style, combined auditory and
kinesthetic make up 55% of methods people like to use to
when trying to learn new skills. Through this process I
conducted 7 of the interviews.

After our 11 interviews we found that while visual was the more preferred learning style, combined auditory and kinesthetic make up 55% of methods people like to use to when trying to learn new skills.

Through this process I conducted 7 of the interviews.

The preferred techniques mirrored that of learning styles
and set our group in motion for how to approach each
learning style. The learning style I worked on was auditory.

The preferred techniques mirrored that of learning styles and set our group in motion for how to approach each learning style.

The learning style I worked on was auditory.

*User Stories are based on real people we interviewed but
their names and faces have been switched. We promised our
interviewees confidentiality to ensure they felt comfortable
and would give us information without feeling hesitant.

SALLT Waveform is part of SALLT’s free tools campaign to
attract new users. The campaign includes a free resource
for visual and kinesthetic learners. Those would all be
hosted on both the free mobile app and/or website.

The Library page allows the user to see all the audio
books or articles they can listen to.

The Media page allows you to read along or just listen
to the book or article you chose.

The Voice page allows the user to select between
standard voices, celebrity voices, different accents
and different languages.

SALLT Waveform would also launch advertising to inform
people about SALLT and suggest they use our free resources.
Later we would hopefully turn those attracted to the free
resources into new users.